NFU livestock board chairman Charles Sercombe has challenged AHDB to come before the union and explain what it has achieved for levy payers over the last two years.
The gauntlet was thrown down after delegates at the NFU council meeting accused the body of not doing enough to promote British lamb.
Mr Sercombe said he had received a lot of feedback from farmers concerned about the amount of shelf space given to imported product, despite the latest figures showing a drop in the amount of New Zealand lamb arriving in the UK.
“We work very closely with AHDB, but it is our role to be their critical friends,” he added.
“If we see things we do not feel are in the best interests of our members and levy payers, it is quite within our rights to hold them to account.
“We have asked [AHDB chief executive] Jane King to come back before the policy board and explain the success of the plans she gave us two years ago when she said how much money she was going to save and what she was going to put back in front of levy payers. I think it is time we asked her what has she actually achieved in those two years?”
full story: Farmers Guardian