Cancer charity in row with farmers after it launches ‘meat-free March’

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Macmillan was forced to stop promoting the month-long fundraiser after widespread anger from the agricultural industry

Farmers are in a row with a cancer charity after it asked its supporters to take part in “meat-free March”.

Macmillan was forced to stop promoting the month-long fundraiser after widespread anger from the agricultural industry.

“Every meat-free moment matters,” the charity said. “Whether you go meat-free, or ditch dairy as well, how you take part in Meat-Free March is up to you.”

However, farmers called this a “kick in the teeth” and asked the charity to support British agriculture instead of starting a new vegan month when there is already ‘Veganuary’.

Some said they would withhold donations.

The Association of Independent Meat Suppliers (AIMS) said the meat-free campaign is “totally disgraceful”, adding: “The farming community is a big supporter of cancer charities but maybe they’ll now think twice and perhaps just support a local hospice or more worthy charities.”

Sarah Brookes, a farmer from near Swindon, tweeted: “I’m sorry, but if you do not intend to support British farming, then I will not long be supporting Macmillan with my donations.”

The National Farmers’ Union also complained about the initiative.

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