Efforts to promote steaks from all parts of the supply chain have begun to bear fruit, with sales up 20 per cent year on year.
In March, the British Meat Processors Association (BMPA) had warned of a possible cattle price drop as demand for high value cuts plummeted due to the closure of the food service sector at the beginning of the lockdown.
At the time, supermarkets were only requesting the cheapest beef cuts and mince, which quickly sold out in stores across the country.
As the carcase balance continued to get out of kilter, Defra convened a meeting between the major retailers, processors and the farming sector in an attempt to find a solution.
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