UK food standards group Red Tractor to bring in new chicken welfare labels

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Red Tractor Assurance, a UK food standards organisation has introduced a new range of labels for chicken which will indicate how it has been produced.

It said the Enhanced Welfare labels will allow farmers to sell their products through the Red Tractor accreditation, whichever farming method they use.

The labels are intended to “simplify the experience of shoppers and diners,” the body added.

It said the new labels will offer a “one-stop solution” for people looking for specific production methods for food that is also grown or reared to safe, traceable high animal welfare and environmental standards.

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