A campaign which aims counter misinformation in the media on the role of red meat in the diet has reached 17 million people.
The initiative aims to bring a ‘more balanced perspective’ to public discussion around the health properties of red meat.
It sets out evidence-based information to consumers regarding the important health benefits beef, lamb and pork provide.
The campaign is funded by the AHDB, Quality Meat Scotland (QMS) and Hybu Cig Cymru (HCC) – Meat Promotion Wales.
As part of the programme’s social media campaign, reality TV star Spencer Matthews cooked up meals for his three-quarters-of-a-million Instagram followers, while commentating on the health credentials of meat.
His recipe videos inspired an audience of 3.3 million online users, and were seen over 5.2 million times.Read full article Share on twitter