Japan deal helps put Scotch beef back on world menu

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Food processing firm AK Stoddart’s has secured a lucrative contract for its beef from Japan as further proof that Scottish quality meat is back on menus around the world.

The deal, worth an estimated £1 million, will help the Ayrshire and West Lothian-based company reach its target of rapidly growing exports as the reputation of Scotch beef across the world continues to recover and grow.

An initial 20-tonne container of assorted beef products was despatched to Japan last month, set to arrive within the coming fortnight, and will be followed by further deliveries in the next eight to ten weeks.

A strategic stepping-stone for other Asian markets, Japan offers Stoddart’s the potential to tap into this open economy with its large and rich consumer market based in urban areas: the Tokyo conurbation alone is the world’s largest at around 35 million people.

 

 

by Terry Murden

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