Jamie Oliver beware: the Turkey Twizzler is back, in what its makers claim is a new, healthier version.
The celebrity chef was instrumental in the Twizzlers’ demise when he called them bad for children’s health during a TV campaign for better school dinners.
After the Jamie’s Dinners series in 2005, school meals contractors dropped them and they were discontinued.
But now Bernard Matthews is relaunching the controversial product with double the turkey meat of the original.
The new Turkey Twizzlers will go on sale from Thursday in two flavours, Original Tangy Tomato and Chilli Cheese.
The company said it would like the product to go into schools eventually.
“We have been discussing the return of the Twizzler for some time,” said the firm’s marketing director, David Leigh.Read full article Share on twitter