Tulip to change it’s name to Pilgrim’s Pride
Tulip Ltd, the UK’s biggest producer and processor of pigs, is to change its name to Pilgrim’s Pride Ltd from Monday, August 31.
Pilgrim’s Pride Corporation, a US-based pig and poultry supplier, which, in turn, is owned by Brazilian meat giant JBS, acquired Tulip in October 2019 from Danish Crown.
The change in corporate identity is the latest step in the company’s integration programme. A full rebranding project is now being rolled out across the business and will continue into 2021.
Tulip CEO Andrew Cracknell said: “The Pilgrim’s culture, vision, values and strategy perfectly translate to our business and seamlessly compliment the strong foundations of our business.
“This is an important milestone as we continue our integration into the Pilgrim’s family, and an exciting time for the Pilgrim’s UK team, our farmers, customers and suppliers.”
by Alistair Driver
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