Love Lamb Week returns for sixth year

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RETURNING for its sixth year, Love Lamb Week will celebrate all that is good about UK produced Lamb next month, with industry support greater than ever.

Since its launch in 2015, the National Sheep Association (NSA) has worked alongside others to highlight the week-long campaign, which runs from September 1 to September 7 each year. The campaign will once again promote the qualities of British Lamb, as well as for the first time highlighting the key message of the sustainable values lamb brings to the dinner table.

The initiative is supported by levy boards AHDB in England, HCC in Wales, QMS in Scotland and LMC in Northern Ireland, as well as NSA, National Farmers’ Union (NFU), Ulster Farmers’ Union and Red Tractor. There is also support from butchers, chefs and retailers to encourage consumers to try all things lamb.

Love Lamb Week 2020 will focus on emphasising the nutritional benefits of lamb and its role in sustainable meat production.

Each year, NSA Next Generation Ambassadors gather together to show their support for the campaign that hopes to ensure a successful future for their industry. Covid-19 may have put a stop to the ambassadors’ gatherings, but it has not dampened their enthusiasm for the important campaign.

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