Meat Promotion Wales (HCC) has shared HMRC figures that show that in the first six months of 2020, UK lamb exports to Switzerland have increased over 200% compared to last year, making it the seventh largest export market.
With lamb from Wales accounting for nearly a third of UK exports overall, it is estimated that this increase over the first six months of the year could be worth nearly £600,000 to the Welsh red meat industry, with the reopening of Swiss hotels and restaurants giving a timely boost to the trade.
HCC supports a variety of work all over the world marketing PGI Welsh Lamb and PGI Welsh Beef. Of the success in Switzerland, HCC Export Development Officer Kate Patten said, “As a quality-driven market it is testament to the product that we have seen fast growing success there since it was first listed in the country in 2014. We are especially pleased to see things returning to normality in foodservice which is a key driver in the sales of Welsh Lamb.”Read full article Share on twitter