Nestle uses insect protein in Purina pet food

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LONDON/ZURICH (Reuters) – Nestle’s Purina brand is launching a line of pet food using insects, as the world’s biggest food group tests more environmentally sustainable protein sources.

The move addresses a trend of people seeking more eco-friendly or allergen-free diets for their pets, and puts Nestle into potential competition with smaller brands like Yora and Green Petfood’s InsectDog.

“We see increasing demand for diversified sources of proteins for pet food products,” Bernard Meunier, head of Purina in Europe, told Reuters in an interview on Thursday.

He said limited planetary resources and decreasing meat consumption in Europe were incentives to explore new proteins.

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