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Hong Kong (CNN Business)Beyond Meat is launching a plant-based version of China’s favorite meat.
The California-based company unveiled its latest product on Wednesday: meatless minced “pork.”
The new product is intended to mimic the taste of the popular filling used in many Asian dishes, such as dumplings and spring rolls. Beyond says customers will be served its rendition as a ramen topping, and in dishes such as spaghetti and meatballs, spicy bolognaise, and biscuits and gravy. (The company has made plant-based pork before, though in the form of a sausage product.)
Starting Wednesday, customers in Shanghai will be able to try the new product at five local restaurants for a limited time.
“We’re excited to launch Beyond Pork in China, marking a milestone for Beyond Meat,” Candy Chan, the company’s general manager for China, said in a statement. “We are not only launching an entirely new product innovation, but our first plant-based meat product created specifically for the Chinese market.”Read full article Share on twitter