Red meat sales beef up as more shoppers turn to local butchers

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Sales of Scottish red meat through butchers are up by a fifth, according to Quality Meat Scotland (QMS).

Analysis from the levy body reveals red meat sales through butcher shops are growing faster than the market average.

QMS said butchers were experiencing a 21.7% increase in value in sales of red meat, compared to last year, with volumes up 13.2%.

This compares to the rest of the market which is up 12.8% in value and 9.3% in volume.

“Butcher trade peaked during the first lockdown in April and May and became the second highest retailer of red meat,” said QMS brands development manager, Gordon Newlands.



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