Welsh lamb moves online to capitalise on growth

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UK red meat organisations are redoubling efforts to ensure that online retailers which have seen growth during the pandemic regularly stock Welsh lamb and beef.

With more people shopping online, promotional efforts for Wales’s iconic farming exports have been ensuring that PGI Welsh Lamb and PGI Welsh Beef aren’t left behind by the trend.

Whilst the online grocery sales trends has surged across the world over the last 12 months, it is also reported that shoppers in the United Arab Emirates spent more whilst doing online grocery shopping compared to when they visited stores.

In Europe, key Welsh lamb markets Germany, Austria and Switzerland have also seen a large rise in e-commerce, with grocery shopping benefitting from an increase.

It is estimated that approximately 28% of European consumers who live in urban areas used online shopping as their main channel for buying groceries during lockdown.

Hybu Cig Cymru – Meat Promotion Wales (HCC) and Welsh processing companies have redoubled efforts to ensure that growing online retailers stock Welsh Lamb and Welsh Beef.



by Farming UK

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