NZ meat sector launches campaign to address worker shortage

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New Zealand’s meat processing and exporting sector has launched a campaign to help address the industry’s chronic shortage of employees.

The “Meat your career” website aims to highlight the wide range of opportunities available in the sector and shift the historic perceptions of what working in the industry is like.

The website includes videos featuring people working in the industry talking about their roles, a description of the types of positions available, and guidance on remuneration.

The recruitment drive is underpinned by a social media campaign targeting potential employees and making them aware of the opportunities in the sector.

The Meat Industry Association (MIA) developed the campaign.

“The industry is about 2000 workers short and this results in reduced production and robs New Zealand of important export revenue,” the association’s chief executive Sirma Karapeeva said.


the Country NZ

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