Exporters will be flying the flag for British pork and beef at a major Chinese exhibition this week as the UK continues to seek new markets post-Brexit.
On Wednesday, the 19th China International Meat Industry Exhibition 2021 (CIMIE) will take place at the Qingdao Cosmopolitan Exposition – bringing buyers from all across Asia.
CIMIE is seen as the most professional meat industry show in China – attracting more than 1,000 exhibitors as well as 300,000 visitors from all over the world.
AHDB will have a stand at this year’s event, but due to Covid-19 travel restrictions it will be managed by AHDB’s representative Holly Chen who supports the organisation in China.
The aim is to target importers and processors to build on the UK’s export figures for pork and support new market access for British beef.
According to latest data from HMRC, in the first six months of 2021, 83,000 tonnes of pork was shipped to China – valued at nearly £150 million.
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