Asda fulfils promise to source 100% British beef

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The National Beef Association (NBA) has congratulated Asda on fulfilling its commitment to supply 100 per cent British beef on its fresh meat counters.

In an open letter to the joint owner of Asda, Mr Mohsin Issa, NBA chief executive Neil Shand referred to a letter sent to Asda in 2020 before Mr Issa’s acquisition of the supermarket chain.

The NBA had questioned the decision to stock imported beef from Poland during the pandemic.

In the letter, Mr Shand said: “At the start of the pandemic last year, ahead of your acquisition of Asda stores, we rather publicly challenged the decision to fill your shelves with Polish mince.

“Whilst we understood the pressure to stock your shelves, this happened at a time when the farmgate price in the UK was at rock bottom and, in many cases, below the cost of production.”

But he said it was now fitting to acknowledge their support for UK beef producers.

In September 2020, the Issa brothers made a commitment to source 100 per cent British beef by the beginning of October 2021.


by Alex Black / Farmers Guardian

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