Ranjit Singh Boparan said the days of feeding a family of four with a £3 chicken were coming to an end.
Consumers are facing a ‘great food reset’ with less choice and higher prices.
That was the message from 2 Sisters founder and President Ranjit Singh Boparan as he questioned how it could be right for a whole chicken to cost less than a price of beer.
He said rampant inflation and the labour crisis would ultimately result in higher prices.
Mr Boparan said: “The days when you could feed a family of four with a £3 chicken are coming to an end. We need transparent, honest pricing.
“This is a reset and we need to spell out what this will mean. Food is too cheap, there’s no point avoiding the issue.
“In relative terms, a chicken today is cheaper to buy than it was 20 years ago. How can it be right that a whole chicken costs less than a pint of beer? You are looking at a different world from now on where the shopper pays more.”
He said he had been vocal about the Government needing to help with labour issues.
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