Lamb makes resurgence among consumers as sales soar

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Lamb is making a resurgence among consumers, with sales of roasting joints soaring during the last two festive periods.

Most proteins saw roasting joints or whole cut volumes decline on the heights of 2020 but lamb was the exception, up 0.9 per cent and 3.3 per cent on Christmas 2020 and 2019 respectively, latest data from Kantar has shown.

Despite grocery price inflation reaching 3.5 per cent in December 2021, adding an average of £15 to shoppers’ monthly bills, consumers spent £662.5 million on lamb in 2021, a 12.6 per cent increase compared to 2019.

The average price of lamb also rose, up 4.6 per cent year-on-year.


Hannah Binns / Farmers Guardian

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