AHDB designs “optimum” red meat packaging using data from research

The Agriculture and Horticulture Development Board (AHDB) has looked at how producers and retailers can optimise packaging and labelling to “improve shopper purchase intent” for red meat. The research, which was undertaken by AHDB in collaboration with consumer insights company Basis Research, focused on how to improve red meat packaging. AHDB observed that while spend … Continue reading AHDB designs “optimum” red meat packaging using data from research