Irish beef supplier ABP has signed a £45 million contract to supply beef to China’s mainland and Taiwan.
Under a three-year exclusive agreement recently signed with a Taiwan-headquartered restaurant chain Wowprime Corporation, the beef will be supplied to the 400 restaurants operated by Wowprime in the Chinese mainland and Taiwan.
The signing of the agreement with Wowprime is a tangible endorsement of the quality beef we supply, said Mark Goodman, Managing Director of ABP’s International Division.
It also marks another significant step in developing new market opportunities for our products against the uncertain backdrop of Brexit, said Mark.
Facing the increasing uncertainty in its traditional European market following Britain’s decision to withdraw from the Europe Union, the company has recently quickened its step in exploring new market potentials in Asia, especially in the rapidly growing Chinese market.
Last month, the company also signed a contract with a Hong Kong-based supermarket chain to supply the latter with high quality beef products.
full story – xinhuanet.com