Scotland’s red meat industry has united behind a £500,000 campaign that ‘pushes back’ against current misinformation directed at the beef sector.
The Know Your Beef campaign has been developed by Quality Meat Scotland (QMS) with the aim of inspiring consumers about Scotch Beef’s quality, sustainability and welfare credentials.
Due to launch on Monday, March 4, the campaign will feature a TV advert as well as billboard, print, social media and digital activity. It is expected to reach almost four million adults during March and April, including audiences in London through a partnership with Classic FM.
full story – Press and Journal