Campaign to promote beef, lamb and mini-roasts

Campaign to promote beef, lamb and mini-roasts


This Autumn, a £1 Million campaign was spent on TV and Online Advertising to promote QSM – (Quality Standard Mark)  Red Tractor lamb and beef.

AHDB Beef & Lamb Jetpack Journey Home advertisements will be back on our screens this coming November. It was first aired last year as a campaign to promote beef, lamb and mini-roasts to show how quickly your end of the week meal can be made quick and easy. The campaign was supported by digital and press advertising. A PR campaign was also conducted to broaden to consumer marketing.

Over a five week period on Channels 4/5,  ITV, and SKY 10, 30 second video versions will be used to advertise the campaign. It is scheduled to run from November 2nd so keep your eyes open for it!