China has approved the import of Danish salami, frankfurter sausages and canned pork, top processor Danish Crown said this week, clearing the way for shipments of higher-value processed meat to the world’s top pork consumer.
The agreement, which comes after more than nine years of talks between China and Denmark, allows two factories owned by Danish Crown subsidiary Tulip Food Company to export six products to China: pepperoni, salami, frankfurter sausages, hotdogs, canned luncheon meat and canned sausages.
Exports of such products to China could be worth 250 million Danish krone ($42 million) a year in a few years time, said Tulip Food Company chief executive Kasper Lenbroch.
“I expect the first container to be shipped off within the next few weeks,” he said in a statement on Monday. The company already has agreements in place with Chinese distribution partners, he said.
Danish Crown already sells large volumes of fresh pork China, which accounts for about 5 percent of its sales. China bought around 217,000 tonnes of meat from the company in its 2016/17 financial year, worth about 403 million euros.
The company is aiming to capture growing Chinese demand for higher-value processed meat, however, and is due to open a new factory near Shanghai next year.
Danish Crown recently partnered with Chinese e-commerce giant Alibaba Group to encourage consumers to order more costly cuts of pork online.
full story – Reuters