MEAT ATTRACTION is a fundamental sectoral instrument for the development, promotion and growth of the meat industry, with its roadmap to make Spain the main hub for the international marketing of meat products.
Three days of intense B2B commercial relations with the meat sector, in which visitor profiles will meet for each exhibition area: product area-responsible for domestic and international retail purchases, responsible for food industry purchases, horeca channel, meat product retailers and importers, as well as the auxiliary industry area-industry managers in the area of production and quality, engineering, plant and maintenance, research and laboratory, retailers.
Meat Attraction, through the International Guest Program, will attract regular customers or potential new customers to Madrid for all direct exhibiting companies. Added to this are the B2BB2MEAT sessions, which will be held by product categories and buyer profile.
In addition, actions determined by the demand channels (distribution, traders, importers and retail, communities, the specialist retail channel and the restaurant sector) will be carried out.
Meat Attraction will bring together the entire meat community 365 days a year through the Meat Attraction LIVE Connect platform; a digital platform that enhances and complements the face-to-face event with new functionalities, reinforcing each other.More details Share on twitter