Impossible Foods says China its top priority meat substitute market

Impossible Foods says China its top priority meat substitute market


Impossible Foods, a California-based producer of meat substitutes made from plants, is actively working to speed up its entry into China, its number one priority when it comes to overseas markets, the company’s chief executive told Reuters.

The firm has already launched its products in Hong Kong and Macau and now ships to 450 restaurants in Asia, but it wants to boost its presence in the Chinese mainland, where meat production is harder as a result of chronic land and water shortages, Pat O’Brown said.

He said the company was in preliminary talks with potential partners, and was hoping to find enterprises or local governments that would help bring their technology to China once the firm completes the required regulatory processes.

read the full story – Reuters

David Stanway