Interim Category Marketing Manager | Hull
| Company: | Cranswick Country Foods |
| Location: | Lincolnshire |
| Salary: | Competitive |
Summary
Provide leading Category Management support to Asda fresh pork. Assist in developing and driving category growth plans, based on a thorough understanding of market performance and customer behaviour. Lead on innovation and influence new product development briefs. Develop true expertise and use this knowledge to work in partnership with retailer stakeholders to ensure the category meets the changing needs of customers, giving the retailer and Cranswick opportunities for growth.
Main duties include (list is not exhaustive):
- Deliver growth through exceptional category knowledge and customer understanding. Utilise a broad range of data analysis and market insight tools to build expert knowledge of the category and customers.
- Ensure a clear vision and plan is in place to meet the needs of customers and deliver short, medium and long term category growth for Cranswick and Asda. Be bold and ambitious with recommendations.
- Build plans to support retailer partners with the management of product range, promotions, customer communication and execution across different retail channels.
- Clearly communicate regular category updates to Cranswick and retailer stakeholders. Be clear in how performance relates to our objectives and how we should adjust our plan where required.
- Be a leading voice in shaping the product development and innovation plan.
Candidate requirements include:
- Passionate about working within the fresh food retail market.
- Positive, bold and ambitious approach.
- Experience of working within a Category Management function.
- Good knowledge of Kantar and Quantium
- Strong analytical and numerical skills to derive insight from complex data sources.
- Attention to detail and creativity to deliver new ways of working.
- Experience of using market data.
- Confident decision maker and strong communication/influencing skills.
A full job description is available upon request.
Salary to be discussed at interview stage.
If you are an internal applicant, please ensure you have made your line manager aware before applying.
To apply, please submit your covering letter and CV
Please indicate salary expectations
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