Meat-loving Brazil joins the search for plant-based alternatives

Meat-loving Brazil joins the search for plant-based alternatives


Beef-crazy Brazil, with its all-you-can-eat steak houses, world-leading meat packers and more cattle than people, is not the first place you might look for plant-based alternatives to meat.

But companies from JBS SA, the largest beef producer in the world, to BRF SA, the No.1 chicken exporter, are looking to tap a wave of interest from environmentally conscious eaters seeking vegetable substitutes.

Spurred on by competition from fast-growing pioneers such as Beyond Meat Inc and venture capital-backed Impossible Foods, the Brazilians are joining a crowded field of innovators, with several new products for sale or under development.

read the full story – Reuters

Alberto Alerigi