Unilever expands deal with Burger King to launch meat-free Whopper in Latin America, China
Unilever said today it had expanded its partnership with Burger King to supply its plant-based meat patties for Whopper burgers at restaurants in Latin America, the Caribbean and China.
The product, which will be called the Plant-based Whopper on menus, is made using patties from Vegetarian Butcher, a company Unilever acquired in 2019.
The deal is an expansion of the Dove soap to Hellmann’s mayonnaise maker’s partnership with the fast-food chain that started last year with the launch of the Rebel Whopper burger in Europe.
This marked Burger King’s biggest ever product launch in the region.
Burger King sells several meat-free versions of its popular Whopper burger, including one from Impossible Meats in the US.
The Plant-based Whopper is expected to be priced similarly to its beef counterpart in these markets, though prices may vary between franchises.
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