Bord Bia announces €1m beef promotions across UK and EU
Bord Bia has today announced a €1m investment in beef marketing across key UK and EU markets this autumn to support this sector faced with increasingly difficult trading conditions.
Bord Bia’s autumn promotional activities this year will specifically spotlight Irish quality assured steak in the UK, Germany, Italy, and Belgium, with stewing cuts being the “hero product” in the Netherlands.
Additional funding has been allocated to the campaign to deliver a suite of both trade and consumer advertising.
In the UK, Bord Bia is promoting Irish steaks with key retail partners, including an organic Irish beef promotion with a leading online retailer.
Announcing the investment at the SIAL Paris trade show for the food sector, Bord Bia interim chief executive Michael Murphy said this work is being done in a “concerted effort to meet the rising challenges of the marketplace and the cost of living crisis, which will impact consumer spending”.
By Kathleen O’Sullivan / Irish Examiner
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