Pilgrim’s UK to produce 4 million pork products as demand surges
Pilgrim’s UK has announced it will produce over four million pork products in the run up to Christmas to keep up with a surge in consumer demand.
With the cost-of-living crisis leaving many families cash-strapped, the festive period could bring a boost to red meat, particularly to pork.
It follows warnings this week of a shortage of free range turkeys and price rises due to the country’s largest ever bird flu outbreak.
Pilgrim’s UK, a major pork processor, said these issues had left consumers looking for more affordable meat options to take centre stage at the dinner table this year.
The firm anticipates an increase in demand for pork, such as gammon, which is expected to see a 25% uplift in volume, as well as pork crackling joints.
Fresh pork has increased its share of the wider protein category over the past four weeks to 13.3% in terms of volume compared to the last four weeks of December 2021.
Farming UK
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