Great British Beef Week 23rd to 30th April
A weeklong initiative celebrating British beef has returned today on St George’s Day, with the ‘naturally delicious’ meat reinvented with infusions from around the world.
Great British Beef Week (GBBW), taking place from 23 to 30 April, returns for a twelfth year with farmers, processors, retailers and butchers all uniting to celebrate the UK’s iconic meat.
NFU President Minette Batters has kick-offed the celebrations today with an on-farm video for social media, talking about the importance of GBBW and the sustainability of UK beef.
The event is the brainchild of Ladies in Beef, a voluntary organisation of female beef farmers founded by Mrs Batters alongside Devon beef producer Jilly Greed.
Ms Greed said that the UK had one of the most sustainable beef production systems in the world.
“Using the natural resources of grass, plentiful sunshine and rain we produce highly nutritious British beef that is a natural source of iron and can be very much part of a balanced diet.”
Farming UK
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