Sausage maker scraps vegan bangers
A British sausage maker has axed almost its entire range of vegan products after admitting that the market was over-hyped.
Heck, which is based in Yorkshire, said it had cut the size of its vegan range from around 15 products down to just two as shoppers swerved meat-free meals.
Andrew Keeble, co-founder of the company, said that the public “wasn’t quite ready” to completely switch to vegetarian sausages and burgers.
He said: “We had a huge range of vegan products, because like everyone else, we believed what was being written in the press.
“If you look at the massive sort of Silicon Valley valuations out there, people were investing in vegan brands and they didn’t want to miss the next Google.”
However, Mr Keeble added: “The vegan market is really funny. We actually had some amazing products out there that were very functional, very good for your gut – [such as] one with quinoa and beetroot in it.
“But the public somehow wasn’t quite ready for it yet. They didn’t want all that veg in the sausage.”
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