Bord Bia Embarks On Trade Mission To China
Bord Bia will host 14 Irish exporters on the Department of Agriculture, Food and the Marine’s trade mission to China this week.
It is the first trade mission since the onset of the Covid-19 pandemic, following three years of restricted borders.
The focus of the trade mission, led by the Minister for Agriculture, Food and the Marine, Charlie McConalogue, is about raising the profile of Irish food and drink with customers in Beijing and Shanghai through a series of events, and supporting the 14 Irish meat and dairy companies representing Ireland at SIAL, the largest food and drink trade show in China.
Speaking ahead of the trade mission, Minister McConalogue, said, “With the resumption of Irish beef exports to the market this is an excellent opportunity to further promote the sector in China and to communicate Ireland’s grassfed and premium farming credentials for both meat and dairy.
“It is timely that it is our first trip to China in three years as it comes amid an improved economic outlook plus a growing demand for value-added dairy ingredients to complement the fast-growing Chinese dairy sector.
“Bord Bia does a tremendous job promoting our word-class food and drink at home and abroad and I know it will help drive further added-value activity in China.”
By Donna Ahern | Checkout.ie
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