AHDB launches UK red meat exports push
AHDB will unveil plans to encourage more UK agri-food businesses to export at its annual Export Conference at Butchers’ Hall on June 22.
Included in the strategy are plans to utilise support from enhanced AHDB services for businesses to develop export potential, such as bespoke training and advice as well as marketing support. The aim is to increase market access and export sales through the championing of UK products overseas.
The conference will also feature AHDB and external speakers throughout the wider programme, educating delegates on the growing markets in Asia, the Americas and the Middle East.
Exports and international market development is a critical part of AHDB’s work for levy payers, already delivering a raft of key activities, working with industry stakeholders to ensure a presence at key global food trade events. This year this has included the Annual Meat Conference (AMC) in the US, Gulfood in the Middle East, SIAL China and FoodEx in Japan. More recently AHDB hosted a delegation of key buyers from Japan in a five-day mission to the UK to learn more about sustainable pork, beef and lamb production.
AHDB continues to work with industry and government to help UK exporters of red meat products maximise the opportunities available in existing and new markets. Last year, the value of red meat exports hit record levels at £1.7 billion.
by Vicky Lewis | Pig World
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