Sainsbury’s changes meat packaging again after previous switch
Sainsbury’s has made another change to its meat packaging, months after a move branded “disgusting” by customers.
The supermarket giant has announced it is removing plastic trays from its steak range, replacing them with a cardboard alternative.
The change, which will affect ten products across the range, will use 70% less plastic and will be in all stores and online from today.
The new trays can be recycled at home by rinsing the cardboard before placing it in a kerbside recycling bin.
Claire Hughes, Director of Product and Innovation at Sainsbury’s, said: “As part of our Plan for Better commitments, we are trying to reduce plastic packaging across our own brand ranges, as we know that reducing plastic is important to our customers but also on our environmental impact.
“It’s why we are always looking at ways to innovate our packaging and reduce or replace plastic wherever we can, as quickly as we can.
It comes after Sainsbury’s made a controversial change to their mince packaging in April, becoming the first supermarket to vacuum pack its beef, saving 450 tonnes of plastic a year.
By Joshua Searle | Swindon Advertiser