British Pork marketing campaign returns
The £1m TV-led campaign is scheduled to hit screens in February, airing on ITV, Channel 4 and Sky, alongside popular on-demand shows and YouTube.
Consumer research showed that following our autumn campaign, more people (+3%) are planning to buy pork when they go shopping, with intention levels now at their highest since 2021.
The campaign reached over 20.6 million adults with messages promoting the great taste, affordability and versatility of pork. Research also indicated that the adverts were effective, with 3% more consumers stating that they consider pork as good value and being more interested in trying new recipes with pork.
This next campaign will continue to promote pork as a budget-friendly and tasty meal option, but with an additional focus on health.
AHDB
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