Kelly Turkeys calls for national campaign to promote turkey
The turkey industry needs a national voice to help safeguard the future of British production, according to Paul Kelly, managing director of FarmGate Hatcheries which supplies around half of the poults reared for Christmas.
“The British turkey market has declined dramatically from a peak of 46 million birds in 1996 to 13 million today, primarily attributed to the influx of cheap, intensively reared imports.
Many of these would not meet the welfare standards required in this country.
“The turkey industry used to have big funds to promote itself when the large turkey companies were thriving and making money,” said Kelly in his seasonal newsletter to poult customers. “Things are very different now. There is no money available any more.
“As a whole, turkey farmers have strength in numbers but we are not pulling together to fund a national generic campaign to support the ‘Great British Turkey’ from your British farm.”
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