Morrisons drops pledge to source only British lamb
Morrisons has announced it will ditch its commitment to source only British lamb as part of a new trial, with the sector calling it ‘hugely disappointing’ news.
The retailer, which is seen as a significant supporter of British farming, has dropped its pledge to sell only British lamb, albeit on a trial basis.
The retailer brought in its British-only commitment to lamb in 2017 and has traditionally been a strong supporter of the British livestock industry.
NFU’s Livestock Board said the news was ‘hugely disappointing’ and came at a ‘challenging time’ for livestock farmers.
Board chair David Barton said: “British sheep farmers and shoppers will be incredibly disappointed that Morrisons has dropped its commitment.
“The retailer has built its reputation on British-only sourcing and supported British farmers through its fully integrated supply chain.
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