Opportunities at the Saudi Food Show for British Lamb Exporters
This week, British lamb and dairy businesses headed to Saudi Arabia in a bid to meet growing consumer demand and build on long term export opportunities.
Exporters from both sectors have joined us at the Saudi Food Show in Riyadh from 21−23 May.
The show is Saudi Arabia’s leading event for food and beverage sourcing. It provides UK lamb and dairy exporters with the opportunity to meet key buyers from across the Middle East region.
Dr Awal Fuseini, AHDB Senior Halal Manager, said:
“Although Saudi Arabia is not our biggest market for lamb in the region, it has been identified by AHDB as one of the markets with strong growth potential for our exporters.
“With this in mind, participating in the Saudi Food Show is a great opportunity for us to meet with key industry buyers and emphasise our high-quality lamb production credentials with a view to increasing our presence in this growing market.”