Lidl Invests £1.5bn In British Beef Production
Lidl is beefing up its sustainability commitments with the launch of £1.5bn investment into British beef production over the next 5 years.
The discounter is aiming to set a new standard in sustainable beef production through the cash injection, as it partners with British beef suppliers in a bid to keep sourcing 100% British beef.
To achieve this, the supermarket has also launched a Sustainable Beef Group to support farmers transitioning to sustainable practices.
Also: Lidl Investing £500m In British Pork Sector
Suppliers will be awarded by achievement in categories including a cutting in carbon intensity, and adopting regenerative farming techniques to improve grazing management, biodiversity, and soil and water quality parameters that are unique to each farm.
Lidl GB chief commercial officer Richard Bourns said: “As one of the largest buyers of British beef, we recognise our responsibility to support farmers adopt sustainable practices.
“This market-leading programme underpins our long-term commitment to buying 100% British, whilst investing significantly in sustainable practices that exceed industry standards. It ensures our customers can continue to enjoy the best in high-quality, sustainably sourced British beef at the lowest possible prices.”
Yasmeen Louis | Grocery Gazette
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