New Zealand’s Silver Fern Aims to Strengthen Presence in China

New Zealand’s largest red meat exporter, Silver Fern Farms, is gearing up for the upcoming China International Import Expo (CIIE) in Shanghai, which will take place from November 5-10. This marks the company’s seventh consecutive attendance at the event. Silver Fern Farms’ Chief Executive, Dan Boulton, highlighted the importance of the expo in enhancing the company’s understanding of the China market and deepening cooperation with local partners[1].

At the CIIE, Silver Fern Farms will showcase its premium red meat products, including upgraded reserve products that cater to both Western cooking styles and Chinese culinary habits. Boulton emphasized the diversity and richness of China’s traditional recipes and culinary techniques, which span thousands of years[1].

Silver Fern Farms has been present in China for nearly 30 years, with the Chinese market being a key growth engine for the company. This year, the company has expanded its retail channels to cover China’s central and western regions, supplying high-end grass-fed beef and lamb products to local supermarket stores[1].

[1]: Silver Fern Farms at China International Import Expo 2024