Tönnies Group Rebrands as Premium Food Group to Reflect Broader Food Manufacturing Focus
German meat producer Tönnies Group will rebrand as Premium Food Group starting next year.
This change reflects the company’s evolution from a meat processor to a broader food manufacturer.
The Tönnies brand will now be exclusively associated with the meat production business unit, while the new Premium Food Group name will represent the entire company.
The rebranding will include replacing the Tönnies signage on the cold storage facility at the company’s headquarters in Rheda-Wiedenbrück with the new PFG logo.
Tönnies shareholder Maximilian Tönnies explained that this structural transformation process began years ago and aims to position the company for the future. He emphasized that the goal is to enable business areas to make decisions faster and act more independently, with each area operating as its own company.
Original story by Just Food
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