Tönnies Rebrands as Premium Food Group
German meat producer Tönnies Group will operate under the new name of Premium Food Group from next year.
The corporate rebranding comes amid the company’s “development” in recent years from being purely a meat processor to a broader food manufacturer.
With the new name for the group, the Tönnies brand will be solely associated with the company’s meat production business unit.
The Tönnies signage on the cold storage facility at the company’s headquarters in Rheda-Wiedenbrück will be replaced with the PFG logo next year.
Tönnies shareholder Maximilian Tönnies said: “The structural transformation process, which has now resulted in the new name of the holding company, was initiated years ago. In doing so, we are positioning our company for the future. We want to ensure that the business areas make decisions even faster and act more independently: Each area is already its own company.”
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