AIMS Unveils New Logo and Website as Membership Grows

The Association of Independent Meat Suppliers (AIMS) has launched a revamped website and a modernised logo, signalling its continued growth and evolving role as a leading advocate for the meat and poultry industry.

The announcement comes as AIMS celebrates a significant rise in membership over the past year, welcoming businesses from diverse sectors, including meat manufacturing, catering butchers, pet food production, and egg packing.

Dr Jason Aldiss, Executive Director of AIMS, emphasised the organisation’s dedication to its members:
“Our expanding membership base reflects the trust businesses place in us to support their needs, from regulatory guidance to market insights. The refreshed branding and website embody our role as the ‘Voice of the Meat Industry.’ “

Tony Goodger, Head of Communications, described the rebranding as straightforward and effective:
“Our new logo and website were designed with clarity and purpose in mind. They demonstrate exactly who we are and what we do, much like our approach to member services.”

Innovative Member Services Driving Growth

AIMS has built its reputation on providing comprehensive, real-time support. Key services include:

• Disease control updates and site security alerts, ensuring businesses are prepared and protected.
• Market opportunity analysis for both domestic and international prospects.
• 24/7 access to legal, technical, and veterinary expertise.

Additionally, the organisation’s in-depth market update reports and collaborative work with regulators have been highly praised by members.

Cross-Border Membership Expands

AIMS has also seen a rise in membership from businesses in the Republic of Ireland, highlighting its growing influence and ability to provide industry-leading support across borders.

Dr Aldiss expressed excitement about the future:
“As we enter 2025, we’re optimistic about what lies ahead. Our members can feel confident knowing we’ve got their backs in an ever-changing industry landscape.”

The new website is designed to provide easy access to these services while showcasing AIMS’ commitment to innovation and its role as a trusted ally for the meat and poultry sectors.

For more information, visit AIMS’ redesigned website at www.aims2001.co.uk