Hybu Cig Cymru Launches Key Industry Survey
HCC Seeks Industry Input for Vision 2030
Hybu Cig Cymru – Meat Promotion Wales (HCC), the red meat levy board, is actively engaging with levy-payers to inform its crucial new strategic document, “Vision 2030.” This comprehensive plan will set the organization’s priorities and guide its support for the Welsh red meat industry over the next four years.
To gather vital industry perspectives, HCC has launched an online survey, accessible to all levy-payers. The survey, which went live on Monday, May 20, 2025, will remain open until Friday, July 25, 2025.
José Peralta, Chief Executive of HCC, underscored the significance of this consultation. “HCC’s strategic purpose, underpinned by the Red Meat Industry (Wales) Measure 2010, comes from its vision document. As we look towards the culmination of the current vision, we must also plan for the next,” he stated. “I have met with a number of key stakeholder groups in recent weeks to start this important discussion. The survey is the next step to gather industry views on the industry’s challenges and priorities, and what HCC can do to support it.”
The online survey is a key component of a wider engagement initiative planned throughout 2025. This extensive outreach will also include direct meetings and HCC’s attendance at various livestock markets and industry events across Wales. The first of these direct engagements took place at NSA Welsh Sheep at Tregoyd Farm, Brecon, on Wednesday, May 21, 2025, where HCC representatives were available to discuss industry concerns and opportunities.
HCC urges all levy-payers to participate actively in this process. “Our survey will form part of a wider engagement plan delivered throughout 2025,” Peralta explained. “We would ask levy payers to come and talk to us at forthcoming events, or fill the online survey to make your views heard. It is vital that stakeholders from across Wales contribute to the process so that HCC is fully informed of the complex challenges within our industry.”
By providing your insights, you can directly influence the strategic direction of HCC and help shape a resilient and prosperous future for the Welsh red meat sector.
Click here to access the HCC Vision 2030 survey: https://hcc.wales/en/news/hcc-to-consult-on-future-strategic-direction
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