Cranswick Launches Major Animal Welfare Review
Cranswick Launches Major Animal Welfare Review Following Abuse Allegations at Supplier Farm
HESSLE, UK – [May 28, 2025] – Cranswick, one of the UK’s largest pork and poultry producers, has announced a comprehensive, independent review of its animal welfare policies and livestock operations across the UK. The move comes in response to severe animal abuse allegations at Northmoor Farm in Lincolnshire, a pig farm that supplied the company.
The review was prompted by undercover footage released by the Animal Justice Project (AJP), which purportedly showed distressing scenes at the Lincolnshire farm. Allegations include the illegal killing of piglets under 10kg by blunt force trauma – a method commonly known as “piglet thumping,” which was outlawed in 2022 – alongside claims of pigs being beaten with metal bars and left to suffer in squalid conditions.
Following the public exposure of the footage, Cranswick swiftly suspended its arrangements with Northmoor Farm and confirmed it would not sell any pigs sourced from the facility. Major UK retailers, including Asda, Morrisons, Sainsbury’s, and Tesco, also suspended Northmoor Farm as a supplier.
This significant welfare review comes as Cranswick reported robust financial results for the year ending March 29, 2025, with revenues climbing 6.8% to £2.72 billion and pre-tax profits increasing by 14.6% to £181.6 million. Despite the positive financial performance, the scandal underscores the ongoing scrutiny of animal welfare practices within the food production sector.
Original source: BBC News
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