Gobble or Trouble? UK Turkey Market in 2025
UK Turkey Market Outlook 2025. A Steady Market with Changing Priorities
As we move through 2025, the UK turkey market remains a key area of interest for wholesalers, processors, and foodservice buyers. While overall demand remains stable, the way turkey is being sourced, sold, and served is evolving.
Whole birds are still in demand for the festive season, but year-round sales are increasingly driven by added-value cuts: turkey breasts, crowns, marinated portions, and convenience-ready formats. Retailers and caterers alike are adapting to changing consumer habits, particularly among younger demographics looking for quicker, easier meals without compromising on quality.
Production Pressures Continue
UK producers are feeling the squeeze from:
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Higher feed and energy costs
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Labour shortages
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Tight margins on rearing and processing
Avian flu remains a concern for flock management, and there’s growing caution around flock expansion. Many producers are focusing on efficiency and forward contracts to manage risk.
Imports Remain Vital – But Complex
The UK continues to import a significant volume of turkey products, particularly from the EU. Polish and German producers offer competitive prices, especially for cooked and processed meat used in food manufacturing and foodservice.
However, post-Brexit checks and currency volatility have added complexity to import schedules, encouraging some buyers to explore more UK-based supply options for stability and traceability.
Sustainability in Focus
Across retail, foodservice, and manufacturing, there’s a growing push toward:
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British sourcing
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Higher welfare standards
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Lower environmental impact
Organic and free-range turkey is seeing steady demand growth, particularly among premium buyers. That said, price sensitivity remains a key factor for most volume purchases.
As the hospitality sector continues its post-COVID rebound, turkey remains a carvery and Christmas menu staple. There’s strong interest in boneless joints, pre-sliced products, and ready-to-serve solutions that offer consistency and ease in high-volume kitchens.
Looking Ahead
The UK turkey sector in 2025 is best described as stable but watchful. Buyers can expect:
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Consistent demand in retail and foodservice
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Gradual growth in value-added and sustainable formats
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Ongoing price pressures and tighter supply planning
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Import reliance continuing, but under increased scrutiny
At Meatex, we’re actively sourcing a broad range of turkey products to meet the evolving needs of the trade – from festive whole birds to everyday processed cuts. Whether you’re looking to buy British or import at scale, our network can help you stay ahead of the curve.
📞 Get in touch with our team to discuss current availability and forward-order options.
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