AHDB Hosts Largest Ever Red Meat Mission
Biggest Ever UK Red Meat Trade Mission Underscores Global Demand for British Produce
LONDON, UK – June 5, 2025 – The Agriculture and Horticulture Development Board (AHDB) has successfully hosted its largest ever inward trade mission for red meat, signalling a robust global appetite for British beef, lamb, and pork. The four-day event brought together a significant delegation of international buyers eager to explore the quality and capabilities of the UK’s red meat sector.
According to AHDB, twenty-eight influential buyers travelled from diverse regions including the Americas, Africa, Asia, and the Middle East to participate in the mission. The programme provided these international guests with a comprehensive insight into British farming and processing, featuring visits to farms and processing facilities located in the West Country.
The primary objective of the mission was to showcase the high standards of British beef, lamb, and pork, while simultaneously facilitating direct connections between international buyers and UK exporters. Such direct engagement is crucial for forging new trade relationships and expanding existing market access.
The event concluded with a gala dinner held in London, where attendees engaged in further discussions on market access opportunities and the potential for future trade arrangements. This mission builds on a strong foundation, as UK red meat exports reached a value of £1.77 billion last year, largely propelled by significant beef shipments to Europe and other global destinations. The success of this mission highlights the UK’s commitment to growing its agricultural exports and meeting international demand for its high-quality produce.
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