Brazil’s Cattle King Backs Amazon Traceability Drive
Roque Quagliato Leads Traceability Drive in Brazilian Cattle Ranching – June 2025
XINGUARA, BRAZIL – 9 June 2025. The Roque Quagliato Brazilian cattle ranching update highlights a major step towards sustainable livestock production in the Amazon. Known as Brazil’s “King of Cattle,” Quagliato is supporting a government-backed traceability programme that introduces microchip tagging for millions of cattle in Pará.
Driving Sustainable Beef Production
At 85 years old, Quagliato continues to shape Brazilian cattle ranching. His herds were the first to receive official microchip tags, setting an example for others. He argues that the system will strengthen Brazil’s reputation in global markets and help farmers achieve higher beef prices. Importantly, he stressed that “deforesters are now a matter for jail,” signalling a strong stance against illegal practices.
Global Trade Impact
The traceability initiative is designed to meet international standards on animal health and environmental protection. Moreover, it addresses growing concerns about links between Brazilian beef production and Amazon deforestation. As demand rises in export markets such as the United States, Europe, Japan, and South Korea, the programme aims to reassure buyers and keep Brazilian beef competitive abroad.
Renan Araujo, senior analyst at S&P Global, explained that improving traceability is a vital step for Brazil’s exporters. By increasing transparency, the industry hopes to expand access to premium markets and secure long-term trade opportunities.
Looking Ahead
The initiative is expected to feature at the United Nations climate summit in November 2025, where sustainability and trade will dominate discussions. The Roque Quagliato Brazilian cattle ranching June 2025 update shows how industry leaders and government support can drive positive change.
In conclusion, Quagliato’s leadership demonstrates how traditional ranching can adapt to modern expectations. By embracing traceability and rejecting deforestation, Brazilian cattle ranching is positioning itself for global growth.
Original source: Reuters
Read full article Share on X